Inspiring Your Attendees, InnoTown-style

• Leave the suits and ties at home. Dressed casually, people are more relaxed. That is just the state InnoTown is striving for.
• Keep event venues within walking distance of each other. With and Lausund find the intimate setting keeps the mood flowing.
• Engage all the senses. InnoTown attendees are treated to unique performance art between sessions, which serve as networking and dialogue enhancers.
• Include elements of surprise. This will keep the group guessing what is next.
• The emotional element of the meeting is most important. “People don’t necessarily attend conferences to learn something specific”, according to Lausund. “If you are looking to learn something, you are probably better off using a book or the Internet”, he said. “We motivate people to move forward without relying on a safety net.”
• Attract a diverse audience. Last year, attendees from 26 countries who cut a broad swath across professions, flocked to InnoTown to share their unique perspectives.
• Line up eclectic speakers. Lausund and With look for speakers who are compelling, fresh, and new; at the top of their “game.” And they mix it up: One conference had a CEO, ballet dancer, artist and astronaut present.
• Immerse the group in the destination. Without a doubt,the idyllic setting is a big part of the InnoTown experience. But there’s no reason why any meeting couldn’t incorporate the host city’s local flavor into its program. At InnoTown, 40 local residents serve as hosts and hostesses, dressed in custom-made costumes that vary from year to year.